Enabling Enriching Customer Experiences

When gratifying your customer is at the center of your business model, everyone wins.

We inspire businesses to create delightful customer experiences through strategic marketing consulting services that deepen and extend customer engagement.

 

Do you know how much your customer’s needs have changed?

 

Priorities have shifted and needs have changed, not only for your business, but for your customer too. Live and in-person involvement has decreased and digital engagement has accelerated. How are you pivoting your pivoting your business to meet your customers where they are and where they are going?

Every business should be asking these questions. Every brand should be re-assessing. As you work to ensure your customer is at the center of your strategy, we are here to reimagine the next level of customer engagement with you.

Future ready your marketing.

Don’t take your customers for granted. To prioritize delivering the right services and products, their needs must be understood. We specialize in customer research, persona development, journey mapping, key messaging and designing experiences that help you attract, retain and delight your customers throughout their experience with your brand.

Services:

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BRAND

  • Vision and Mission

  • Value Proposition

  • Positioning

  • Logo and Brand Assets

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RESEARCH

  • Market Research

  • Persona Development

  • Customer Segmentation

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CONTENT

  • Key Messaging Framework

  • Content Strategy/Map

  • SEO Strategy

  • Sales Enablement

  • Images, video, sound, tone

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CHANNELS

  • Website

  • Email

  • PPC

  • Social Media

  • Blogs, podcasts, webinars

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CAMPAIGNS

  • Incentives

  • SEO

  • Paid Ads

  • Channel Partners

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METRICS

  • NPS

  • Net Value Score

  • Overall Satisfaction

  • Customer Experience Index

 

Delighted to meet you.

Zaneta Kelsey has over 20 years of digital transformation experience. She began her career designing and consulting clients at the start of the e-commerce era before 2000. With deep industry insight and a passion for customer empathy and acquisition, she founded Delightsum. She consults clients in multiple industries from large B2B tech firms, tech start-ups, non-profits and local small businesses. Her corporate consulting and executive background enables her to compassionately understand the annual goals that her clients are working towards and partner with them to collectively achieve. Zaneta’s goal is to bring delight to her clients as they bring delight to the customers they serve.

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Organizations that I have done work with:

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Contact

Feel free to contact us with any questions.

Email
zaneta@the-delightsum.com